Raquel Davidowicz – Chief Designer and Co-Founder of Brazilian-based, contemporary womenswear fashion brand UMA – along with co-hosts Arden Wohl, Charlotte Kidd, Jeanette Hayes, Lily Mortimer and Lolita Cros, celebrated the opening of the new UMA store in New York on 13 Crosby Street.
UMA, co–founded and designed by Raquel Davidowicz, is a Brazilian, family-owned brand specialized in timeless pieces for the contemporary woman. Manufactured in Sao Paulo and serving a global clientele, UMA focuses on outstanding quality, fair work relationships and modern aesthetics regardless of age or size.
To commemorate the opening event, Sao Paulo born DJ and music producer Béco Dranoff was brought to entertain the 115 guests including notable names such as Emma Ferrer – granddaughter of Audrey Hepburn and representative to the US for the UN's High Commissioner for Refugees – Alexandre Assouline, Alexia Bontempo, Charlie Klarsfeld, Elle Dee, Lacey Dorn and Natalia Renken. Light bites were provided by SoHo dining staple The Smile.
The new UMA store boasts a space three times larger than the original location on Bleecker Street and reveals a sleek, contemporary design that portrays the brand's luxurious yet laid-back lifestyle. The opening event highlighted their Fall/Winter '18 collection.
The current collection features light fabrics, flowing silhouettes, a plethora of pockets and an aesthetic blurring the lines between high-brow and low-brow. The line, based on clothing that may be worn for ease of travel, was recently presented at The Immigration Museum of the State of Sao Paulo.
UMA enjoys a dedicated art and dance world cult following, known for clothes that allow for ease of movement with an airy quality. Most recently UMA partnered with São Paulo Companhia de Dança, where UMA was responsible for all costumes.
ABOUT UMA | RAQUEL DAVIDOWICZ
Founded by Brazilian duo Raquel and Roberto Davidowicz in 1996, UMA is a contemporary womenswear fashion brand with an independent and timeless essence.
UMA is the word in Portuguese for 'one' that has meanings linked with uniqueness and individual values. Season after season, UMA presents sophisticated tailored pieces with a laid-back allure that translates its solid DNA.
Well known for its connections with Visual Arts, UMA collaborated with several Brazilian artists, such as Regina Silveira, Macaparana, Jac Leirner among others. Recently, UMA worked together with The Clark Foundation for the Lygia Clark-inspired
Summer 2013/14 collection.
UMA flagship is based in São Paulo, in the artsy/bohemian neighborhood of Vila Madalena. There are other two brick-and-mortar stores in São Paulo and Rio de Janeiro and e-commerce loja.uma.com.br
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