Malan Breton headlined with an moment-defining show of his Spring/Summer 2024 Collection at one of London Fashion Week's most valued events, THIS IS ICON which returned in all its glory to the De Vere Grand Connaught Rooms near Covent Garden, in aid of the prostate cancer charity prost8.org.uk.

Taiwanese-born fashion designer and one of the fashion industry's most beloved global designers, Malan Breton, who has dressed everyone from Priyanka Chopra to Janelle Monae, Began the evening with his final designs at his Iconic brand.  Downtown Julie Brown Emceed the show which included musical performances by 1990s dance hit-makers Crystal Waters, Heather Small of M People and Kristine W. in celebration of Vogues recent Supermodel cover, Bretons muse and 90's Supermodel Irina Pantaeva, who opened the door to the next generation of Asian models, closed the show. Two other fashion presentations, a charity single release and a host of celebrities made the night an evening to remember.

Malan Breton said of his final collection, "The inspiration comes from my formative years in NYC – the 1990's. We are creating a show that inspired much of the world at that time. Sitting in Juniors booth at sound factory, meeting some of the most influential people in music, film fashion, etc. At the time I was brought to NYC as a model, with sixty dollars and a suitcase of suits I tailored for myself, and a dream. This will be my last designs as the collection will bring in a new creative director next season.  We are excited to be opening the voice of Malan Breton to the next generation of designer bringing in new opportunities to the new generation of designer." Among those walking in the show was Elton Ilirjani and Socialites from both sides of the Atlantic Ocean, Lady Victoria Hervey and Consuelo Vanderbilt Costin. Additional star power came from Gaia Wise, whose mother Actress Dame Emma Thompson cheered on from the onlooking crowd.

Following the shows and performances THIS IS ICON presented their 2023 Icon Awards.  Malan Breton was one of three recipients of the award as well as TV personality Julia Haart and model Elton Ilirjani.

THIS IS ICON co-founder Helen Georgio explained: "THIS IS ICON sets out to deliver another star-studded and glamorous event where we offer the stage to some truly talented people from the worlds of fashion and music.

The Malan Breton Spring/Summer 2024 collection was presented by This is Icon, Hair by Schwarzkopf Led by Philipp Haug, Beauty by Marcello Costa on schedule at London Fashion Week With EPNFW.

Notable Attendees included: Malan Breton, Elton Ilirjani, Julia Haart, Dame Emma Thompson, Gaia Wise, Zandra Rhodes, Lady Victoria Harvey, Consuelo Vanderbilt Costin, Olivia Arben, Irina Pantaeva, Leesa Rowland, Lady Victoria Hervey, Downtown Julie Brown, Crystal Waters and Kristine W. Gaia Wise, Heather Small of M People, Downtown Julie Brown, Aiden Brady, Jessica Alves, Jimmy Choo OBE.