Louis Vuitton has long been synonymous with innovation, artistry, and an avant-garde approach to luxury fashion. For Spring-Summer 2025, Artistic Director Nicolas Ghesquière elevates the conversation once more, presenting a campaign that transcends the boundaries of fashion and art. With globally celebrated House Ambassadors Lisa and Saoirse Ronan at its core, this latest chapter in the Louis Vuitton narrative is a symphony of power, grace, and timeless allure.
Captured by the legendary Steven Meisel, the campaign draws inspiration from the ethereal world of French conceptual artist Laurent Grasso. Known for his ability to merge the historical with the futuristic, Grasso’s series Studies into the Past becomes the campaign’s dreamlike backdrop. His oil-on-wood compositions, evocative of Renaissance portraiture with a science-fiction twist, echo Ghesquière’s fascination with the fluidity of time—where past, present, and future coalesce into a singular artistic vision.
Floating spheres, fiery torches, and an enigmatic black rectangle punctuate a landscape that feels both untouched and supernatural. Within this setting, Lisa and Saoirse Ronan emerge as contemporary muses, their presence embodying a nuanced femininity that is both commanding and graceful.
Fronting this extraordinary campaign are two forces of nature, each leaving an indelible mark on global culture. Lisa, the record-breaking K-pop sensation from Blackpink, brings her signature magnetism. A trailblazer in both music and fashion, her second solo single Money made history as the first K-pop solo track to surpass one billion Spotify streams. Her latest musical venture, Moonlit Floor, seamlessly fuses nostalgic 90s pop with contemporary sensibilities. Beyond music, she is poised to captivate audiences in her upcoming acting debut in The White Lotus Season 3, set in Thailand.
Opposite her stands Saoirse Ronan, the four-time Academy Award nominee whose career has been a masterclass in depth and versatility. From her breakout role in Atonement at just 13 years old to her acclaimed performances in Lady Bird, Brooklyn, and Little Women, Ronan continues to redefine modern cinema. Fresh off her roles in Steve McQueen’s Blitz and the adaptation of The Outrun, which she also produced, her presence in this campaign underscores the fusion of intellect and elegance.
Draped in statement looks from Ghesquière’s Spring-Summer 2025 collection, Lisa and Saoirse Ronan embody a vision of strength, sophistication, and movement. The campaign’s compositions—whether in striking close-ups reminiscent of Renaissance portraiture or full-length imagery imbued with dynamic poise—capture a modern take on classical artistry.
With Grasso’s hauntingly beautiful landscapes and Meisel’s signature lenswork, this campaign is not just a fashion statement—it’s an exploration of identity, evolution, and the power of presence. In the hands of Louis Vuitton, femininity is not merely adorned; it is celebrated, elevated, and immortalized.
The Louis Vuitton Women’s Spring-Summer 2025 campaign launches in global print and digital platforms from January 16, 2025. Discover the full collection at louisvuitton.com.