This summer, the intersection of fashion and fine wine becomes more tangible—and more collectible—than ever. Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, has teamed up with luxury designer and sustainability icon Stella McCartney to debut a limited-edition bottle of its signature French Rosé. Equal parts style statement and celebration of shared values, the collaboration marks a new chapter in how we drink—and how we express ourselves while doing it.
Launched July 10, 2025, the Avaline x Stella McCartney Limited Edition Rosé reflects a thoughtful pairing of creative minds who have each made sustainability a core part of their ethos. The result? A bottle that speaks to quality, transparency, and summer celebration—with a design that’s as expressive as the wine inside.
At its core, the Avaline x Stella Rosé is about more than sipping—it’s a synergy between three longtime friends and innovators: Cameron, Katherine, and Stella.
“Partnering with Stella—a true pioneer in sustainable fashion and a longtime friend—felt like a natural extension of everything we believe in."Cameron Diaz, Co-founder of Avaline
Crafted in the South of France with organic grapes and no unnecessary additives, Avaline’s Rosé is known for its crisp, fresh profile with notes of summer melon and citrus zest. This new iteration keeps the same beloved blend but is packaged in a custom-designed bottle by Stella McCartney, turning a simple pour into an artistic expression.
“My Avaline design has this edgy 2000s aesthetic that reminds me of the early days with Cameron. I cherish and celebrate how our friendship only gets better with time, and love how we can always come together to cheers our shared passions for nature, animals, and organic, vegan wine.”Stella McCartney, Fashion Designer and Sustainability Advocate
Stella’s bottle design pushes beyond conventional packaging, capturing a modern, graphic sensibility that aligns with her brand’s hallmark of elevated minimalism. The bottle features bold, fashion-forward artwork and tactile elements that elevate Avaline’s clean, minimalist identity.
The collaboration isn’t just about aesthetics—it’s a statement about responsibility and transparency.
“From what you wear to what you sip, we believe the choices you make should reflect care, quality, and consciousness. This limited-edition bottle blends Stella’s iconic style with Avaline’s organic winemaking for a celebration of summer, self-expression, and shared values.”Katherine Power, Avaline’s Co-founder
Since its founding in 2020, Avaline has sought to raise the standard in the wine industry by eliminating the guesswork. Every bottle is made from organic grapes, is low in sugar and sulfites, vegan, and free from added concentrates—with full ingredient and nutritional transparency listed right on the label.
This collaboration maintains that integrity while extending the conversation around conscious consumption—a subject both brands are deeply committed to. McCartney’s namesake fashion house, established in 2001, has long championed cruelty-free design, responsible sourcing, and circular fashion principles. Aligning with Avaline, which has helped usher in a new era of wine transparency, was both organic and inevitable.
The Avaline x Stella McCartney Limited Edition Rosé is now available through select retail partners and online at drinkavaline.com.
Whether destined for a curated picnic spread, a rooftop soirée, or a long weekend by the coast, this collaboration bottle is as much about what’s in your glass as what your choices say about you. A celebration of friendship, sustainability, and self-expression, it’s an invitation to toast the season with intention—and a touch of signature style.