Leviev Diamonds, the legendary high-jewelry house synonymous with exceptional craftsmanship and natural diamonds, is embarking on a new era of expansion. With the appointment of Giovanni Mattera-Vairo as Managing Director, the company is fortifying its presence in the world’s most prestigious luxury markets, unveiling a new brand campaign, exclusive shop-in-shops, and expanded bespoke services.
Under the leadership of Chagit Leviev (President and CEO, Leviev Group USA) and Greg Sofiev (CEO and Creative Director, Leviev Diamonds), Leviev has been strategically positioning itself for global growth. The introduction of Mattera-Vairo—a seasoned luxury executive with experience at de Grisogono and Versace Precious Items—marks a critical step in accelerating the brand’s retail expansion.
“Looking ahead, Leviev plans to unveil a new brand campaign, introduce a network of exclusive shop-in-shops, and expand its presence in key luxury markets. Giovanni Mattera-Vairo brings a deep understanding of the world of luxury and a shared passion for Leviev’s values—exclusivity, exceptional craftsmanship, and an intimate client experience. His support will be instrumental as we further elevate Leviev’s presence worldwide and introduce our brand to a new generation of jewelry aficionados.”Chagit Leviev, President and CEO of Leviev Group USA
Leviev’s commitment to offering an intimate, high-touch retail experience has already materialized with the opening of the Leviev Fifth Avenue retail showroom in late 2024. Located at 590 Fifth Avenue, the boutique reflects the brand’s ethos of privacy, exclusivity, and impeccable service.
“The luxury landscape is evolving, and today’s clients seek more than just exceptional quality—they want a personal connection. Leviev’s bespoke jewelry services have been a resounding success, and we’re expanding this offering to make custom design and direct sales a cornerstone of our business.”Greg Sofiev, CEO and Creative Director of Leviev Diamonds
Leviev’s influence extends far beyond the showroom. The brand has recently made high-profile appearances at global events, including:
Dressing key figures at the 2025 Presidential Inauguration Balls.
Showcasing Leviev high jewelry on the runway at New York Fashion Week 2024 F/W, including an exclusive collaboration with designer Bach Mai, featuring a co-designed Leviev x Bach Mai diamond necklace
These strategic collaborations and high-profile moments are positioning Leviev as the go-to brand for high-net-worth individuals, collectors, and fashion luminaries.
Since 1977, Leviev has redefined the global diamond industry by pioneering a fully integrated model, overseeing every stage from sourcing to design. This level of quality control has positioned Leviev as a world leader in natural diamonds of all cuts, colors, and sizes.
With record-breaking hammer prices at auction and a reputation for exquisite craftsmanship, Leviev continues to set the bar for luxury diamonds. The next phase of expansion, including a new brand campaign and the first Leviev shop-in-shops, promises to bring this legacy to an even broader audience.
Clients can explore Leviev’s exceptional fine jewelry collections at its new Manhattan showroom at 590 Fifth Avenue, 19th Floor, open Monday through Friday, or browse online at leviev.com.
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