Naples’ Fifth Avenue South has long been synonymous with refined living, world-class dining, and high-end boutiques, and now, it’s welcoming its most prestigious new addition: The Avenue. This highly anticipated mixed-use development, a collaboration between APREA and JSB Capital, promises to redefine urban luxury in Southwest Florida—and its newly opened sales gallery offers an intimate first look at what’s to come.

Located at the gateway to Old Naples—between 5th and 6th Avenues and 9th and 11th Streets—The Avenue is set to become Naples’ most coveted address. Featuring just 50 bespoke residences with prices starting at $3 million and reaching up to $8 million, this 4.3-acre urban sanctuary seamlessly blends timeless design with modern indulgence.

Each two- to four-bedroom home is a masterclass in craftsmanship, boasting:

• Expansive layouts with thoughtfully curated designer finishes

• Imported Italian kitchens by Boffi

• Bespoke full and half bathrooms

• Fully built-out primary closets

• State-of-the-art amenities, including a rooftop pool, fitness center, and private club spaces

Beyond the residences, The Avenue’s 75,000 square feet of retail and hospitality space ensures a walkable, dynamic lifestyle, with lushly landscaped pathways leading to elite dining, boutique shopping, and lively gathering spots inspired by European streetscapes.

For those eager to experience The Avenue firsthand, the newly debuted sales gallery at 375 5th Avenue S offers an immersive preview. Designed to exude the same level of sophistication as the residences themselves, this jewel-box space showcases:

• Meticulously crafted floor plans

• Intricately detailed architectural models

• A curated selection of designer finishes that set a new benchmark for luxury living

With Naples' luxury real estate market hotter than ever, The Avenue has already captured the attention of discerning buyers.