The festive period is a great moment for every family as it marks the celebration of love, togetherness, and traditions. One of the fashions that many people lean towards is wearing coordinated clothing during family outings or events. Be it a family get-together, a photo session during the holidays, or Valentine’s day dresses; in most cases’ people want to wear the same clothes and today, this has become common. So this year more than previous ones, wearing items that can complement each other and rouse laughter, such as family matching outfits or valentine dresses, are in the lead.

These days, coordinated outfits are a hit among families looking to have something unique for their celebrations. Starting from matching pajamas to formal wear, families are making the most of this trend and working together to have stunning pictures for their social media pages.

This growing trend has forced the market to adjust, increasing their collections and offering a variety of themes, colors and patterns for different situations. Trends study has indicated that there is a considerable growth in families purchasing coordinated clothes from retailers due to a new way of expressing togetherness and love through fashion.

Outfits for the entire family may serve a particular function apart from just visually pleasing members – they bring with them a sense of togetherness and collective celebration. There is a certain hint of satisfaction of a family dressing the same especially during festive seasons and events.

Trying to put on a united front also seems to be a strong motive for many. It has become a tradition for families to have Holiday photos where everyone wears even the same clothes combination. “Putting on a matching outfit is like donning love and harmony,” states Emma Carter, a fashion stylist. “It makes the occasion more enjoyable.”

Consumer interest for seasonal look comes around a few month before Valentine’s day. People generally love the thought of love and spring or fall weather, and so they along with their friends and siblings consider dressing in a similar fashion. Some of the common elements found in valentine’s day outfits are hearts, red and pink colors, and of course flowers.

To all the nagging wives/girlfriends, making such outfits does not mean losing individuality as I have got some tips for you. Making sure that the outfits are trendy;

Stay Within the Color Family – Colors that are in the same color family tend to blend in better, for instance, the shades of red, white, and pink are best for the valentine’s day while black is the best possible option for formal events.

Blend Motifs – Patterns such as stripes, and polka dots which fall under the same category can be great addition as they add fun elements while still being not overly distinct.

Please With – Sashes, hats or scarves and shoes can be a great addition to the outfits as they help in combining the final look.

Subtle Coordination – Instead of copying one another and wearing the exact same clothes how about you wear harmony in your clothes, to give an example moms and daughters can match the same style of dresses and so the same goes with dads and sons wearing the same style tees.

Seeing the increase in need for themed clothing, retailers are starting to offer greater variety of the “clothing sets for the entire family” phenomenon. This ranges from going out to sit at home in comfortable clothes or going out in gowns to look fancy and elegant, the choice is limitless.

Shopping has become even easier by online stores, they even have selected sections with all the items based on the specific holiday. Customized apparel is growing as well, with store boutiques providing tailored designs and alterations suitable to their customer’s preferences.

"We are always on the look out for the market and constantly adding new lines," Lisa Thompson a retail manager says. "Families seem to enjoy having clothes that coordinate with one another but find a way to stand out."

The impact families share on social media outlets wearing the same clothes is noticed as matching garments became alternate engagement to activities worldwide. Adept on social media, influencers and celebrities show off their matches getting millions of followers to want them, and in turn join the trend. Use of hashtags such as #MatchingFamilyOutfits and #ValentinesDayOutfits has gained massive traction enabling families to flaunt their stylish photos on the internet.

These social networks have become an excellent tool for fashion brands to advertise their latest collections , engaging social network influencers who illustrate the beauty and reasons to wear the brand. Simply put, it has popularised dressed up in matching fashion.

February is not only the month dominated by the word valentine's day dresses, but attires that have been coordinated for the whole family are also popular for other events as well. Families who enjoy coordinated family photos change in pjs for Christmas, dresses for Easter, and funny Halloween costumes throughout the year.

This versatility makes matching outfits a year-round trend appealing to families aiming to make every occasion seem unique.

With eco-friendliness taking over as the center of focus, a number of retailers have been adopting a more responsible approach. There are now brands that manufacture clothes using recycled materials, organic cotton fabrics, and garments ethically made.

There is an increasing demand for us, the consumers, to be able to match our outfits with the ability of sustainability to be a concern. This change correlates with the wider trend of conscious purchasing and limiting the detrimental effect on the world.

More than just the desired visual appeal, clothes tout a certain level of emotional value–especially matching outfits. Such traits include togetherness, happiness, and identification. For a parent, wearing similar fitting attire with the child helps to feel connected and happy.

Adams, a mother of two, shares “My preteen and I appreciate wearing the exact same clothes, there is more to it than the clothes, it’s the memories created together.”

This trend has also influenced designers to start incorporating various styles of couples outfits as the trend continues to become popular. The future looks great with couples clothes spanning across various sizes and being included in many stores across the world.

The customisation feature also helps retailers guarantee satisfaction to families who want their own unique branding on their clothes and outfits, which can include monograms and embroidered names.

The color coordinating clothing trend and phrase “Families that wear the same outfit stay together” showcases a new emerging trend that is about love and devotion. With the rise in popularity of “matching family outfits” and “valentine’s day outfits,” Families are able to find meaning and stylish ways in which to have fun together as a family.

Perfect for special occasions, these outfits are here to stay. The pool of outfits to choose from revolves around the families unique style which come in various options. As vendors never stop to innovate and expand their range of clothes, aiming to build coordination around families on special occasions.

It is one of the great memories you can create, no matter if the family reunion was crazy or the sweet surprise dinner perfect for valentine day, it is the perfect time to cherish this trend.