In an inspiring fusion of community service and sportsmanship, Cardiac Crusade, a grassroots initiative committed to improving cardiac arrest outcomes, has partnered with the Buffalo Bills to launch a life-saving contest. From January 13 to January 17, 2025, residents across Western New York can participate by registering automated external defibrillators (AEDs) in their neighborhoods. The ultimate reward? Two coveted Bud Light Club tickets to the Buffalo Bills’ divisional playoff game against the Baltimore Ravens on January 19, 2025.
Complete Training: Begin by becoming an AED Verifier. The training is concise—just 20 minutes—and can be accessed here.
Register AEDs: Identify and log AEDs located in public and private spaces across Western New York.
Win Big: The individual who registers the most AEDs by 11:59 PM on January 17, 2025, will be announced as the winner on January 18.
Pro Tip: Share the contest flyer and invite friends to participate—because when it comes to saving lives, teamwork truly makes the dream work.
Sudden cardiac arrest claims countless lives annually in the United States. Access to an AED within the critical first few minutes can mean the difference between life and death. The lifesaving power of AEDs was thrust into the national spotlight when Damar Hamlin of the Buffalo Bills suffered cardiac arrest during a game. Thanks to immediate CPR and AED usage, Hamlin’s life was saved—demonstrating the life-changing potential of these devices.
“The donation of two playoff tickets from the Buffalo Bills will go a long way in saving lives in Western New York. Not only are we raising awareness about the importance of knowing where AEDs are located, but we’re also offering an incredible opportunity for our community to come together.”Greg Coon, Cardiac Crusade
UBMD Orthopaedics & Sports Medicine
UBMD Emergency Medicine
UB Jacobs School of Medicine and Biomedical Sciences
Rotary Club of Kenmore
Buffalo Black Nurses
Local government agencies
This widespread collaboration underscores the collective commitment to building a safer, AED-equipped community.
Cardiac Crusade’s mission is deeply personal. Co-founder Julie Coon, a sudden cardiac arrest survivor, owes her life to bystanders who acted swiftly with CPR and an AED. Her husband, Greg Coon, now works tirelessly alongside her to build a national AED database accessible to emergency responders and smartphones at no cost.
This effort, currently in Phase 1, aims to register AED locations in a comprehensive database. Phase 2 envisions making these locations searchable via smartphone mapping tools, revolutionizing emergency response accessibility.
Cardiac Crusade’s vision extends far beyond this contest. Whether you’re inspired by the chance to attend a thrilling playoff game or driven by the desire to save lives, this initiative offers a meaningful way to make an impact.
So, why not turn your weekend into a win-win? Take 20 minutes to become an AED Verifier, make your community safer, and you might just find yourself cheering on the Buffalo Bills in the Bud Light Club this Sunday.
This is your chance to save lives and score a front-row seat to one of the most anticipated games of the season. Don’t wait—register those AEDs and help build a safer tomorrow.