Pacifico, the beer brand synonymous with adventure and the great outdoors, made a bold entrance at the inaugural Snow League competition in Aspen, cementing its status as a Founding Partner of the groundbreaking ski and snowboard event. This partnership signals Pacifico’s deepening commitment to action sports, blending the thrill of competition with its signature spirit of exploration.
As a brand that champions adventure, Pacifico was woven into every aspect of the event—from immersive fan experiences to on-site activations and digital content. Throughout the competition, Pacifico’s signature golden yellow branding became a defining visual on the mountain and at après gatherings, capturing the essence of the sport’s daring energy.
“Pacifico is excited to team up with The Snow League, a groundbreaking ski and snowboard competition, as a founding partner for its inaugural year. Both Pacifico and The Snow League embody a sense of discovery and encourage fans and consumers to tap into their adventurous spirit. We can’t wait to join the first event in Aspen and celebrate the kickoff to the season with the iconic Pacifico yellow showing up both on the mountain and during après.”Rene Ramos, SVP, Brand Activation at Constellation Brands
Taking the après experience to the next level, Pacifico hosted The Hideaway, an exclusive afterparty tucked away at a secret set of coordinates, revealed only to those who RSVPed for the adventure.
Guests who unlocked the location were treated to a night of music, camaraderie, and surprise experiences, including:
A special appearance by Olympic snowboarding legend Shaun White
A surprise DJ set by Chromeo, setting the perfect après-ski atmosphere
Exclusive Pacifico-branded merch
Complimentary Pacifico beer served to toast the day’s adrenaline-fueled competition
With this first-of-its-kind partnership, Pacifico proved that it’s more than just a beer—it’s an invitation to seek the unknown, embrace the thrill, and celebrate every moment.
As The Snow League continues to redefine competitive skiing and snowboarding, expect to see Pacifico alongside the action, championing those who live boldly—on and off the mountain.