“All right, all right, all right.” That line may be iconic, but in 2026 it carries new resonance. It’s the phrase we imagine from Matthew McConaughey’s deep Texas drawl, now at the center of one of entertainment’s most nuanced debates: the ethical and legal use of AI to recreate celebrity voices and likenesses.

McConaughey’s attorneys recently stated they aren’t yet aware of AI being used to manipulate his voice or image in unauthorized ways. What’s telling isn’t just the denial, it’s the tone. McConaughey isn’t hostile to artificial intelligence. In fact, he’s an investor in ElevenLabs, a leading company in AI voice modeling. That detail is more than trivia. It’s a sign of a shifting mindset among artists and actors: control over how AI uses their identity, rather than blanket rejection.

This isn’t just about one actor. It’s about how Hollywood, streaming platforms, and audiences are grappling with a technology that can convincingly replicate human voices and faces.

In the age of generative AI, “performance” no longer begins and ends on set. It can be synthesized in a server room weeks, months, or even years after the last day of principal photography. Studios, agents, and talent are rewriting contracts and rights agreements to reflect this shift.

McConaughey’s investment in ElevenLabs is significant for two reasons:

1. He recognizes the value of the technology. Voice cloning and synthesis aren’t going away.

2. He wants to help define who gets to use it — and how.

This echoes the trajectory I’ve explored in previous articles on AI in entertainment, where we’ve seen creators embrace AI tools for everything from script breakdowns to digital doubles — as long as there’s consent and compensation. The shift is subtle but profound: from fear of AI takeover to demand for AI governance.

Voice is a uniquely personal identifier. It carries tone, personality, rhythm — the intangible elements actors spend years perfecting. In past essays on the intersection of AI and Hollywood, I’ve noted that voice clones feel eerily intimate because they are. Unlike a still image or a poster, a voice can convince our brains that someone is present, even when they aren’t.

This is why McConaughey’s stance matters. He’s effectively drawing a boundary: AI innovations are welcome, but only with authorization. That echoes a broader trend among artists who want:

• Transparent consent protocols for voice and likeness replication

• Smart licensing structures that compensate talent fairly

• Creative control over how their identity is represented

There are parallels here with the rise of digital rights management in music. When sampling and remix culture exploded decades ago, the industry had to adapt licensing frameworks. AI voice synthesis is another frontier where rights, revenue, and personal identity intersect.

Some might wonder: Why would an actor invest in a company that could theoretically replace human performance? But McConaughey’s move makes strategic sense.

ElevenLabs isn’t just selling celebrity voices. They’re building tools for accessibility, audio production, gaming, and media localization. For example:

• Accessibility features that help people with speech impairments communicate.

• Localization tools that adapt content for global audiences without losing emotional nuance.

• Narration and audiobook production at scale.

When you peel back the Hollywood sheen, AI voice modeling is also a productivity and accessibility play. By investing early, McConaughey isn’t just hedging; he’s shaping how an entire technology category evolves.

That’s the sort of strategic thinking I’ve seen increasingly in the entertainment industry’s approach to AI — from writers embracing AI-assisted workflows to directors using neural rendering for previsualization. The goal isn’t replacement; it’s augmentation with respect.

If there’s one thing Hollywood knows how to do, it’s litigate. The studios and guilds are already jockeying over how AI rights get written into talent contracts.

Here’s what’s emerging:

• AI usage clauses: These stipulate how and when a performer’s voice or likeness can be synthesized.

• Revenue share models: Payment structures for AI-generated work that uses a performer’s identity.

• Duration limits: Time-based boundaries on how long an AI-generated voice can be used after initial authorization.

All of these are responses to the same challenge McConaughey’s attorneys highlighted: “We aren’t yet aware.” The absence of unauthorized use isn’t because the tech isn’t here — it’s because clear legal frameworks are just starting to take shape.

That’s a key insight I’ve emphasized in prior writing: AI isn’t the threat — ambiguity is. When contracts and consent frameworks lag behind technological capability, disputes erupt. Clear, forward-thinking agreements, like what McConaughey appears to be advocating implicitly, help prevent those disputes before they start.

There’s another layer to this story: how audiences feel about AI-generated voices. People connect emotionally with human performance. Even flawless synthesis can feel “off” if there’s no human connection behind it.

Remember how uncanny valley conversations dominated early CGI debates? The same applies here, but louder. A synthetic McConaughey delivering a line might be accurate, but does it feel right without his intent behind it?

This is why consent matters culturally, not just legally.

Audiences are sympathetic when performers control their identity. They recoil when likenesses are exploited without permission. That moral intuition shapes how we accept or reject AI-driven media.

McConaughey’s stance could be a bellwether for how celebrities and creators navigate AI:

• Embrace the tech where it adds value. AI voice tools can enhance productivity and open creative possibilities.

• Demand clear consent and compensation. Artists want control and fair payment structures.

• Recognize audience expectations. Trust is central; misuse of voice or likeness can erode it.

This balanced perspective, neither technophobic nor technocratic, reflects the more mature phase of AI integration in entertainment. We’ve moved past panic and into policy, investment, and creative negotiation.

Matthew McConaughey’s “all right, all right, all right” isn’t just a catchphrase, it’s a mindset for the AI era. He welcomes innovation, but insists on authorization. That’s the future of AI in entertainment: not imitation without oversight, but innovation with integrity.