• Dreams Sapphire Resort and Spa in Riviera Maya has debuted Club and Villas, its highest-level accommodation category.

• The category includes 70 beachfront suites and 10 two-story villas built for multigenerational groups.

• Club and Villas guests get an adults-only rooftop pool with a swim-up bar and private dining at Seaside Grill.

• The resort sits 15 minutes from Cancun International Airport in Puerto Morelos.

Dreams Sapphire Resort and Spa, one of Riviera Maya's largest all-inclusive properties, has debuted a new top-tier accommodation category built for groups that want a private home without giving up resort amenities.

Club and Villas comprises 70 beachfront suites and 10 two-story villas, positioned as the resort's most exclusive enclave. The category is aimed squarely at multigenerational families and larger groups who want the privacy of a house alongside the convenience of an all-inclusive stay, rather than choosing between the two.

The category goes beyond the resort's existing Preferred Club tier, adding an adults-only rooftop pool with a swim-up bar, private dining at Seaside Grill, and optional in-villa experiences including private barbecues, floating breakfasts, and sushi-and-sake dinners.

Multigenerational travel has become one of the steadier demand drivers in luxury hospitality, and an all-inclusive resort building a dedicated villa tier around that trend, rather than simply upselling a bigger room, signals it is treating group travel as a category worth designing for rather than accommodating as an afterthought.