Beloved by TikTok beauty enthusiasts everywhere, The Beachwaver Co. is bringing its signature style offline for a three-day consumer event in New York City. From Friday, June 20 to Sunday, June 22, fans of the viral hair brand can experience all the glam in person at Shopify SoHo, located at 131 Greene Street.

Kicking off at 2 PM on Friday, the event will feature exclusive access to Beachwaver’s best-selling hair care products and tools, along with immersive brand activations that showcase what’s made it a breakout success on TikTok Shop. Expect hands-on experiences, surprise giveaways, and opportunities to connect with the creators behind the brand that’s redefining modern beauty routines.

Whether you're a longtime Beachwaver devotee or just curious to see what all the buzz is about, this weekend event promises a high-energy celebration of beauty, creativity, and community—all set in the heart of SoHo.

Admission is free and open to the public, click HERE to learn more.