Juana Burga, Vienna Skye, Tanya Ravichandran, Taj Hughes, Sean Lyles, Isan Elba, Elysee Sanville, Cylus Sandoval, Deaven Booker

New York, NY – October 17th, 2024: RAINS, the global contemporary outerwear lifestyle brand from Denmark, celebrated the grand opening of its newest flagship located on the iconic Madison Avenue in New York City with a VIP party welcoming the brand's vibrant community members, VIPs and press-- all clad in RAINS' latest designs. Guests filled the newly minted 438-square-foot boutique, designed in collaboration with the renowned Swedish design studio, STAMULI, becoming immersed in the store's design-forward aesthetic that marks a significant milestone as RAINS' 30th location. Music by VA$HTIE set the tone throughout the night as guests toasted to RAINS with bespoke bites and cocktails by Scandanavian eatery, Smør.

RAINS' Madison Avenue location features a mix of the brand’s iconic styles and seasonal collections, pushing the boundaries of functionality into high fashion while staying true to its neo-Scandinavian aesthetic. Designed as an immersive experience, the store transports visitors into the heart of RAINS’ ethos, where utility and style are inextricably linked.

Location: 575 Madison Ave, New York, NY 10022 Opening Date: October 16th, 2024 Store Hours: Monday – Saturday at 11am – 7pm, Sunday at 11am – 6pm

RAINS is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.

Juana Burga, Vienna Skye, Tanya Ravichandran, Taj Hughes, Sean Lyles, Isan Elba, Elysee Sanville, Cylus Sandoval, Deaven Booker

New York, NY – October 17th, 2024: RAINS, the global contemporary outerwear lifestyle brand from Denmark, celebrated the grand opening of its newest flagship located on the iconic Madison Avenue in New York City with a VIP party welcoming the brand's vibrant community members, VIPs and press-- all clad in RAINS' latest designs. Guests filled the newly minted 438-square-foot boutique, designed in collaboration with the renowned Swedish design studio, STAMULI, becoming immersed in the store's design-forward aesthetic that marks a significant milestone as RAINS' 30th location. Music by VA$HTIE set the tone throughout the night as guests toasted to RAINS with bespoke bites and cocktails by Scandanavian eatery, Smør.

RAINS' Madison Avenue location features a mix of the brand’s iconic styles and seasonal collections, pushing the boundaries of functionality into high fashion while staying true to its neo-Scandinavian aesthetic. Designed as an immersive experience, the store transports visitors into the heart of RAINS’ ethos, where utility and style are inextricably linked.

Location: 575 Madison Ave, New York, NY 10022 Opening Date: October 16th, 2024 Store Hours: Monday – Saturday at 11am – 7pm, Sunday at 11am – 6pm

RAINS is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.