Hublot, the Swiss watchmaker known for its bold design and craftsmanship, unveiled its latest creation during Miami Art Week 2024. Against the artistic backdrop of Miami Ironside, Hublot revealed the Big Bang Tourbillon Carbon SR_A, a timepiece that exemplifies its mantra: “Be First, Unique, and Different.”
The watch, co-designed by British designer and Hublot brand ambassador Samuel Ross, MBE, is a marvel of form and function. Limited to only 50 pieces worldwide, the SR_A merges Hublot's technical prowess with Ross’s futuristic design sensibilities. Its ultra-lightweight carbon construction and visible tourbillon complication make it a striking collectible that blurs the line between timepiece and modern art.
When Hublot throws an event, it sets the bar high. The Miami Ironside launch of the Big Bang Tourbillon Carbon SR_A brought together the biggest names from fashion, art, and entertainment. Hublot CEO Julien Tornare took center stage to introduce the exclusive timepiece before unveiling a surprise DJ set by Meduza, igniting the atmosphere with their chart-topping beats.
The guest list was as exclusive as the timepiece itself. Olympic legend Usain Bolt, Miami Heat stars Tyler Herro and Nikola Jović, sprinter Andre De Grasse, and former footballer Miguel Layún headlined the sporting elite in attendance. Celebrities like Joe Jonas, Jesse Metcalfe, and fashion influencer Camila Coelho brought star power to the event, mingling with other notable guests such as Aurora Anthony, Afiya Bennett, and Kimberly Drew.
The Big Bang Tourbillon Carbon SR_A isn't just a watch—it's a conversation starter. True to Hublot's “Art of Fusion” philosophy, it brings together unlikely elements to create something new. The use of carbon fiber—a material prized for its lightweight durability—adds both performance and aesthetic appeal.
At its heart is the tourbillon complication, a defining feature of high-end watchmaking that combats the effects of gravity on precision. The tourbillon is displayed through a transparent face, offering owners a captivating view of the mechanism in motion—a design element as technical as it is artistic.
With just 50 pieces available, this limited-edition collector's item can be found exclusively at Hublot boutiques and on Hublot.com.
Hublot’s journey from a 1980 disruptor to a global icon in luxury watchmaking is built on pushing boundaries. The original Hublot watch, which fused gold and rubber, introduced the world to its "Art of Fusion" philosophy. By the time the Big Bang collection launched in 2005, Hublot had become synonymous with design innovation, incorporating materials like titanium, ceramic, and sapphire into its watches.
Today, that philosophy continues with the Big Bang Tourbillon Carbon SR_A. It’s a testament to Hublot's technical mastery and its ability to collaborate with creative visionaries like Samuel Ross. Known for his avant-garde approach to design, Ross has seamlessly blended his industrial aesthetic with Hublot’s cutting-edge watchmaking.
Timing, as they say, is everything. It’s no accident that Hublot chose Miami Art Week—one of the most influential gatherings in the art world—as the platform to launch the Big Bang Tourbillon Carbon SR_A. The week draws collectors, curators, and artists from across the globe, making it a prime stage for unveiling something truly extraordinary.
The event at Miami Ironside wasn’t just a launch—it was a celebration of cultural confluence. The art of craftsmanship met the rhythm of modern music as Meduza's DJ set energized the crowd. From the pulse of the beats to the tick of the tourbillon, it was a night of rhythm, precision, and artistry.
For more on the Big Bang Tourbillon Carbon SR_A and Hublot’s latest collections, visit Hublot.com. Follow along on social media at @Hublot and track the conversation with #Hublot.