Friends Gather to Celebrate With Flavorful Zero-Proof Cocktails 
Food and Drink

The Rise of Mindful Drinking: Why More People Are Choosing Modern Mocktails

Mocktails Take Center Stage as Mindful Drinking Gains Popularity

Brooke Fedora

Not long ago, turning down a drink at a dinner party or bar felt like a statement. You had to explain yourself, "I’m driving," "I’m on a cleanse," or the ever popular, "just taking a break." But something is shifting. Mocktails aren’t just accepted anymore, they’re celebrated. Mindful drinking has become a cultural movement. It’s not about abstaining. It’s about choice, about redefining what it means to enjoy a drink without compromise.

What Is Mindful Drinking?

Mindful drinking doesn’t mean giving up the cocktail hour or missing out on a celebratory toast. It means being more intentional about how and when we drink. It means reaching for a beautifully crafted beverage without the alcohol, the hangover, or the long-term health risks that often come with regular consumption. For some, it’s about taking a short break or cutting back. For others, it becomes a long-term lifestyle. But what unites all of us who are exploring this shift is the understanding that flavor, ritual, and connection don’t have to rely on alcohol.

Mindful drinking also aligns with a broader cultural focus on wellness, balance, and tuning into both mental and physical health. And the numbers back it up.

A Bartender Crafts Fresh Mocktails Garnished With Citrus and Herbs

Mindful Drinking by the Numbers

A new Gallup poll released this August paints a very clear picture: fewer Americans are drinking alcohol, and many more are questioning its place in their lives. Only 54% of U.S. adults now say they drink, that is the lowest in over three decades of Gallup tracking. And perhaps more striking, 53% now believe that even moderate drinking is bad for their health. That’s nearly double the percentage from 2015.

Younger adults are leading the charge, but this shift isn’t limited to Gen Z. About two-thirds of adults aged 18 to 34 now say that moderate drinking is unhealthy and nearly half of adults over 55 agree, a dramatic rise from just a decade ago. Across generations, people are rethinking how alcohol fits into their lives.

Mindful Drinking, Sober Curious, and the Rise of the Mocktail

These changing attitudes have given rise to terms like Sober Curious, Mindful Drinking, and Zero-Proof. They reflect a growing desire to drink more consciously, not necessarily to eliminate alcohol completely, but to reevaluate its role. For many people, that means choosing a glass of sparkling water with fresh herbs at brunch or mixing up a zero-proof Negroni for a night in with friends.

Restaurants, bars, and brands have taken notice. You can now walk into a high-end cocktail bar in almost any major city and find a thoughtfully crafted mocktail list that rivals the alcoholic offerings. And non-alcoholic beverage sales are booming. According to NielsenIQ, the non-alcoholic beverage market grew over 30% year-over-year in 2023, signaling continued momentum in the space.

"The growth of the category is being driven by the realization that adult non-alcoholic beverages aren't just for the sober crowd - they're a whole new tool in our social toolbox that allows those who, in our case, love cocktails to drink more of them, to do more of what they love, all while controlling the amount of alcohol they consume."
Milan Martin, Founder and CEO of The Free Spirits Company
Free Spirits, The Spirit of Bourbon

Why People Are Choosing Mindful Drinking

For many, mindful drinking begins with curiosity, not necessarily to quit alcohol, but to try something different. Maybe it's swapping a second drink for something lighter or reaching for a non-alcoholic cocktail during the week. It's more about being intentional and expanding your options.

Personally, I’ve been having a lot of fun exploring the zero-proof space. And I’ve genuinely loved discovering how great these drinks can be. The flavors, the creativity, the whole ritual of making and enjoying a cocktail, it’s all still there, just without the alcohol.

This shift isn’t about saying no to fun. If anything, it’s added something new to the mix. Mindful drinking gives you flexibility, fresh inspiration, and a whole new way to enjoy your favorite moments, no compromises required.

Best Non-Alcoholic Spirits to Stock Your Home Bar

I’ve tried a lot of options over the past year, but these are the non-alcoholic spirits I come back to again and again. They’ve earned a permanent spot on my bar cart for their flavor, versatility, and the way they make any evening feel a little more special.

Lyre’s Non-Alcoholic Spirits – Best for Variety and Balance

Lyre's Non-Alcoholic Espresso Martini

Lyre’s offers an extensive range of non-alcoholic spirits that cover everything from gin and whiskey to amaretto, Italian aperitifs, and coffee liqueur. The beauty of Lyre’s is how versatile and reliable their bottles are. You can recreate everything from an Old Fashioned to a Spritz without losing the complexity or satisfaction of a classic cocktail. They also offer a line of ready-to-drink cans for convenience.

One of my absolute favorites is their Coffee Originale, especially when paired with the White Cane Spirit for a perfectly balanced Espresso Martini. It’s rich, bold, and has that beautiful coffeehouse aroma that makes it feel like a real treat. Here’s how to make it:

Lyre’s Espresso Martini

Rich, bold, and perfect for an evening pick-me-up.

Ingredients

  • 1.5 oz Lyre’s Coffee Originale

  • 0.5 oz Lyre’s White Cane Spirit

  • 1.5 oz cold drip or fresh espresso

  • 0.34 oz vanilla syrup

Method

Dry shake all ingredients (no ice) to build foam, then add ice and shake hard. Fine strain into a chilled coupe and garnish with a coffee bean.

Free Spirits Non-Alcoholic Bourbon – The Most Realistic Zero-Proof Whiskey

Free Spirits Non-Alcoholic Bourbon and Whisky Smash

Free Spirits does a really good job of capturing what people love about classic spirits, especially when it comes to bourbon. Their Spirit of Bourbon has all the right notes, oak, caramel, a little spice and it even has a bit of heat, thanks to capsaicin. It’s not identical to the real thing, but it hits the mark in cocktails where you want something rich and warming without the alcohol.

One of the things I like about Free Spirits is how flexible it feels. You can go all in with zero-proof drinks or mix it 50/50 if you’re just trying to cut back a bit. And their Spirit of Bourbon works especially well in a refreshing Whiskey Smash, which also makes a great stand-in for a Mint Julep when you want something bold and cooling on a hot day.

Whiskey Smash

Refreshing, citrusy, and full of bold bourbon flavor.

Ingredients

  • 2½ oz The Spirit of Bourbon

  • ¼ oz simple syrup

  • 2 dashes orange bitters

  • 2 lemon wheels

  • 2 large mint sprigs

  • Crushed ice

Method

In a rocks glass, gently muddle mint with simple syrup to release the oils. Add lemon wheels and muddle to release juice. Add crushed ice or small cubes, then add bitters and pour bourbon over. Swizzle gently to mix. Garnish with a mint sprig and an extra lemon wheel for brightness.

Monday Zero Alcohol Gin – A Top Zero Proof Choice for Gin Lovers

Monday Zero Alcohol Gin

When it comes to a solid non-alcoholic gin, Monday nails it. Their original gin alternative is crisp, aromatic, and reliably balanced. On the palate, that signature juniper is joined by bright notes of bitter lemon, grapefruit, and a hint of coriander. It’s the kind of bottle that makes a quick Gin & Tonic feel like something special, and it holds up beautifully in classics like a cucumber gimlet or French 75.

But Monday doesn’t stop at gin. They’ve expanded their line to include non-alcoholic whiskey, mezcal, and even rum, so if you’re building out a versatile home bar, they’ve got options. I first tried their gin, and it’s still the one I reach for the most, it is straightforward, crisp, and easy to mix into whatever I’m in the mood for. No fuss, just a solid option when I want something refreshing.

One of the simplest and best ways to use it is their version of a Gin & Tonic, The O.G. It’s crisp, herbal, and effortlessly refreshing, perfect for sunny afternoons or winding down in style.

The O.G.

Clean, herbal, and effortlessly cool 

Ingredients

  • 1.5oz Monday Gin

  • Fever-Tree Indian Tonic

  • Fever-Tree Soda Water

  • Fresh Lime

  • Fresh Rosemary

Method

Pour Monday Gin in a short glass over ice. Add equal parts Fever-Tree Indian tonic and soda water. Finish with a squeeze of fresh lime. Garnish with rosemary.

Ritual Zero Proof – Top-Rated Non-Alcoholic Tequila Alternative

Ritual Zero Proof Margarita

If you like your drinks with a little edge, Ritual Zero Proof is worth checking out. Their Tequila Alternative, Agave Spirit has a real peppery kick and just enough smoke to stand up to fresh lime and salt, exactly what you want when you’re mixing margaritas. It’s one of the few non-alcoholic spirits I’ve found that doesn’t fade into the background. Instead, it brings bold flavor to whatever you’re making.

Ritual also offers alternatives for whiskey, gin, rum, and aperitif. You can keep things classic or experiment with spice, salt, or fresh herbs, their spirits are flavorful enough to stand up to just about anything you mix with them.

If you’re craving that tart, refreshing zip of a margarita without the fog that follows, this version hits the spot:

Non-Alcoholic Margarita

Bright, tangy, and totally customizable

Ingredients

  • 2 oz Ritual Agave Spirit Alternative

  • 1 oz fresh lime juice

  • ½ oz agave nectar

  • Salt for the rim

  • Lime wedge for garnish

Method

Run a lime wedge around the edge of your glass and dip it in salt (optional but recommended). Add the Ritual Agave Spirit, lime juice, and agave nectar to a shaker filled with ice. Shake well and strain into your prepared glass over fresh ice. Garnish with a lime wedge. You can tweak the sweetness, make it spicy with jalapeño slices, or go herbal with fresh cilantro or basil. It’s flexible and easy, exactly how a good margarita should be.

A New Kind of Happy Hour

Lately, I’ve found just as much joy mixing up a zero-proof drink at home as I ever did ordering a cocktail out. There’s something satisfying about pouring it into a nice glass, adding a little garnish, and settling into the moment. Mindful drinking isn’t about following rules or overhauling your lifestyle. For me, it’s just been about enjoying the flavors I love in a way that fits better with how I want to feel. And honestly, that’s more than enough reason to raise a glass.

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