The Hamptons social calendar delivered another night of purpose and elegance as Daryl and Irwin Simon welcomed more than 400 guests to their Bridgehampton home for the fourth annual Fork It Alzheimer’s fundraiser. The sold-out event raised an impressive $800,000 in support of the Alzheimer’s Association, specifically funding prevention-focused research and public awareness initiatives.

Founded in 2019, the Fork It Fund has now generated $4 million for cutting-edge prevention studies, underscoring the Simons’ dedication to advancing science-backed strategies to reduce the risk of Alzheimer’s disease. The cause resonates nationally, with more than 7 million Americans living with Alzheimer’s and nearly 12 million family members and friends serving as unpaid caregivers—656,000 of them in New York state alone.

Guests arrived to a sunset cocktail hour under a white tent, where the atmosphere balanced Hamptons sophistication with the warmth of community. Beverages flowed courtesy of Montaukila, Montauk Brewing Company, Blue Point Brewing Company, Breckenridge Distillery, LinkUp Rum Punch, Cruisies, and Palm Bay International Wine. Culinary highlights included seasonal food stations by The Lobster Roll and Charles Pan-Fried Chicken, both sourcing from local purveyors.

Floral décor by Audrey in the Garden and event styling by Hampton Yards transformed the grounds, while DJ M.O.S. kept the energy high well into the evening.

A highlight of the night came with a special video presentation from Dr. Arthur Toga of the Keck School of Medicine at the University of Southern California, whose Fork It-funded work with the Global Alzheimer’s Association Interactive Network (GAAIN) is making worldwide research data more accessible—accelerating the potential for breakthroughs.

Alzheimer’s Association President and CEO Joanne Pike, DrPH, described the Fork It initiative as “truly inspiring,” noting that the event not only raises essential funds but also fosters a united community determined to change the future of Alzheimer’s and dementia.

The evening’s most poignant moment came when Brian Peikin, a NYC Chapter Junior Board member, shared his family’s experience following his mother’s diagnosis at just 53. His story set the tone for a spirited Fund-A-Need campaign, led by Next Gen Committee member Trevor Simon, which added more than $100,000 to the evening’s total.

The guest list featured familiar philanthropic figures, including Paula and Randy Harris, Beth Cogan and Michael Fascitelli, Arlene and Wayne Chaplin, Stacy Silverstein, Abi and Steven Hoffman, Susan Echt, Marjorie Harris, Nicholas Kanavos, Marc Taub and Vanessa Dahlman, Margie Loeb, Randi and Steven Ball, Joanne and Ed Bulgin, and Isidore Mayrock.

Rolex Watch USA served as Presenting Sponsor, with Jefferies as a Bounty Supporter. Additional sponsors included Southern Glazer’s Wine and Spirits, Tilray Brands, Hampton Yards, Double Diamond Group, Bank of America, the Simon Family, Tasha and Peter Genatt, Pam and Stuart Rothenberg, and Lauren Schor Geller and Martin Geller.