In a nod to its storied history while embracing modern craftsmanship, Louis Vuitton unveils an enhanced iteration of its famed Mon Monogram personalization service. Rooted in the Maison’s original spirit of bespoke artistry, this elevated offering invites clients to leave an even more distinctive mark on their iconic Louis Vuitton pieces.
The tradition of personalization at Louis Vuitton is nearly as old as the House itself. From the earliest days, the marking of trunks served a practical purpose—distinguishing luggage amid the grand voyages of the 19th century. Over time, it became an expression of individuality and status, with artisans transforming practical identification into bold statements of style. A trunk made for couturier Paul Poiret in 1911, painted with his name in commanding letters, stands as an enduring testament to the Maison’s commitment to creativity and craftsmanship.
Fast-forward to today, the newly expanded Mon Monogram service builds on that legacy with fresh possibilities. Available digitally and through select Louis Vuitton boutiques, the service extends personalization across a versatile range of travel bags, rolling luggage, travel accessories, city bags, and small leather goods. Clients can now choose from an expanded palette of colors, new stripe designs, typefaces, and vintage-inspired patches reflecting artistic eras such as Belle Époque and Art Nouveau. The service is offered not only in the House's classic Monogram canvas but also in Monogram Eclipse for select pieces.
Eligible items for customization include the iconic Keepall and Horizon travel bags, the Trio Poche Toilette Monogram, the Christopher backpack, the OnTheGo tote, the passport cover, and more. Each piece begins as a blank canvas, ready to be transformed into a singular work of art. Once selections are finalized, artisans in France bring each design to life using a meticulous three-layer digital printing process that ensures durability and vibrant color fidelity. Despite the intricate craftsmanship, the turnaround time is impressively streamlined, with completed pieces delivered in just three weeks.
From the boldness of stripes representing adventures lived, to the quiet intimacy of initials honoring a loved one, Mon Monogram transforms Louis Vuitton’s timeless icons into deeply personal heirlooms. Whether commissioned as a gift or crafted as a personal talisman, each bespoke piece carries the spirit of its creator.
Looking ahead, Louis Vuitton promises to continue evolving Mon Monogram, expanding the selection of available models, motifs, and materials—ensuring that the art of personalization remains at the heart of its legacy.
For more details, visit louisvuitton.com.