May 19th, 2025 – Spring has taken root at Genesis House, and it’s not your typical seasonal refresh. In collaboration with actress and goop founder Gwyneth Paltrow, Genesis Motor North America has launched The Forest Within, a multi-sensory installation that turns the brand’s flagship Cellar Stage into an immersive sanctuary inspired by the landscapes of Korea. Open to the public through June 29, this limited-time experience offers New Yorkers a rare chance to step into a meditative retreat shaped by ancient heritage and modern wellness.
The Forest Within begins as a sensorial expedition guided by Paltrow’s voice. Guests are led into a digital-physical hybrid space that channels the essence of Korea’s Sobaek Mountains. Think moss-covered terrain, rocky corridors, and a forest teeming with greenery—courtesy of celebrity floral artist Jeff Leatham. The installation is also layered with symbolic nods to Korean wildlife, most notably the Tiger, long regarded as a guardian spirit in Korean lore.
This isn’t just about visuals. Textures, scents, and ambient soundscapes turn the installation into a fully embodied experience, blurring the lines between physical and emotional restoration. The journey concludes in a meditation meadow encircling a tranquil reflection pool, inviting guests to practice mindfulness in a space that feels suspended in time.
Known for elevating conversations around beauty and wellness, Paltrow brings her philosophy of intentional living to this collaboration in a way that feels both personal and elevated.
“There are very few places to encounter this kind of immersive, meditative experience, especially in the heart of New York City. Collaborating on this project has been an incredible opportunity to push the boundaries of what wellness can look and feel like.”Gwyneth Paltrow, Oscar-Winning Actress and Wellness Entrepreneur
Her influence is woven throughout the experience—from the sensory journey led by her voice to the layered design ethos that reflects her long-standing interest in healing spaces. She also partnered with Leatham to infuse the forest with one of her favorite blooms, the Peony, adding yet another personal dimension to the installation.
Beyond the sanctuary, Genesis House is offering a culinary extension of the experience at its on-site restaurant. The special menu, available throughout the installation’s run, draws inspiration from traditional Korean ingredients with a creative edge.
Dishes include Mugwort Gulrim Mandu, a tiger-striped spring dumpling that mirrors the tiger motif in the installation, and desserts that continue the narrative of nature and rejuvenation. Beverage highlights feature the Ginseng Petrichor, a soju-based cocktail evoking the scent of rain, and the Hanbang Ppuli, a zero-proof elixir that merges Korean botanicals with honey, matcha, and vegan egg whites.
Since its debut, Genesis House has served as more than a showroom—it’s a destination for cultural exploration, luxury hospitality, and forward-thinking experiences. This latest seasonal installation is perhaps its most ambitious yet, reflecting Genesis’s continued commitment to redefining brand engagement through experiential design.
“We seek inventive ways to push the boundaries of design and technology to connect with our guests and customers. Together with the creative vision of Gwyneth Paltrow, our shared passion for audacious design comes to life.”Tedros Mengiste, Chief Operating Officer of Genesis Motor North America
The Forest Within is open daily at Genesis House in New York’s Meatpacking District through June 29. Whether you’re seeking a quiet moment of reflection or an afternoon escape infused with meaning, this immersive journey offers a rare invitation to pause and reconnect—with nature, with culture, and perhaps even with yourself.