W Hotels has officially raised the curtain on its newly reimagined W Hollywood, marking a bold evolution in luxury hospitality. This iconic property has undergone a transformation that goes beyond aesthetics, introducing a 360-degree approach encompassing innovative design, vibrant cultural programming, and a refined service experience. Located in the heart of Hollywood, this property now sets a new standard for what W Hotels represents globally.
"As we unveil the newly reimagined W Hollywood, this moment marks much more than just a transformation – it is a redefinition of our signature, untraditional approach to luxury," stated George Fleck, Senior Vice President and Global Brand Leader, W Hotels. "This hotel was tailor-made for the modern traveler who craves authenticity, creativity, and a deep connection to the cultural fabric of Hollywood. We have crafted an experience that not only reflects the vibrant spirit of this iconic destination, but also sets a new standard for what W Hotels represents on a global scale."
The transformation of W Hollywood was masterminded by the Rockwell Group, drawing inspiration from the city’s illustrious history of film, music, and the iconic palm tree-lined streets. With 319 rooms and suites spread across a 300,000-square-foot property, the hotel effortlessly blends contemporary style with the timeless charm of Hollywood's golden age. Guests are greeted by the dramatic, triple-height Living Room, where the fluid lines mimic the undulating Hollywood Hills and capture the vibrant colors of Southern California.
Upon entering, visitors are transported into a dream-like ambiance that celebrates Hollywood’s cinematic allure. Behind the Living Room's elegant, curved bar is a retractable glass wall that opens to The Garden—an oasis that feels like a private estate. This serene courtyard allows guests to relax and unwind, surrounded by the lush landscapes that evoke a sense of exclusivity.
As day turns into night, W Hollywood’s Living Room transforms into a lively culinary hub, hosting the pop-up concept "There, There." This nightly experience celebrates Los Angeles’ diverse food culture, offering a modern Angeleno menu that embodies the city's eclectic spirit. The hotel also introduces The Patio, a new all-day dining option set within the enchanting ambiance of The Garden.
General Manager Nick Rimedio expressed his excitement about the property’s fresh approach to luxury dining and hospitality, saying...
"We are thrilled to welcome guests back to experience the newly reimagined W Hollywood. Our team is dedicated to providing an unexpected spin on luxury with exclusive programming, unique design features, and elevated service one only finds at a W Hotel."
W Hollywood’s allure continues to its rooftop, where the WET Deck promises unparalleled views of the Hollywood sign and Capitol Records building. Featuring two destination bars, Sunrise and Sunset, this elevated space invites guests to indulge in craft cocktails while soaking in the panoramic vistas of Los Angeles. Just past Sunset, the Loft serves as a stunning rooftop venue that offers sweeping views of the Hollywood Hills, creating the perfect setting for unforgettable moments.
W Hollywood’s reimagined identity is more than just a visual makeover—it’s a bold statement in the luxury hospitality scene. With its dynamic spaces, curated cultural experiences, and a focus on innovative design, the property now stands as a beacon for travelers who seek a unique blend of sophistication and creativity. Every detail, from the fluid architecture of the Living Room to the rooftop’s cinematic views, is crafted to immerse guests in the energy of Hollywood.
The new W Hollywood is a lifestyle destination for those who appreciate the finer things in life. With its fresh approach to hospitality, this iconic hotel has redefined what it means to experience luxury in the heart of Hollywood.
For those who crave an immersive blend of glamour, culture, and creativity, the reimagined W Hollywood promises an unforgettable stay that transcends traditional luxury. Whether you're visiting for its culinary scene, sky-high lounges, or simply to experience Hollywood's magnetic allure, the W Hollywood invites you to be a part of its next chapter.