The 2025 Food Network South Beach Wine & Food Festival presented by Capital One (SOBEWFF®) is turning up the heat with the much-anticipated return of FoodieCon® presented by StarKist®. Slated for February 22nd at the iconic Mondrian South Beach, this one-day extravaganza offers food enthusiasts a unique chance to dive into the dazzling world of digital culinary creators, live and in person.
This fifth iteration of FoodieCon® 2025 builds on its reputation as the ultimate gathering for content creators and fans alike, blending immersive, interactive experiences with an unparalleled lineup of viral food personalities. From live cooking demonstrations on the HexClad Main Stage to engaging panels on the economics of content creation, FoodieCon® brings the art of social media food culture to life in bold, flavorful fashion.
Prepare for an inspiring day as FoodieCon® 2025 presents a dynamic roster of influencers with a combined social media reach of nearly 120 million followers. Fan favorites like Nick DiGiovanni and Keith Lee will share secrets behind their meteoric rise in "The Creator Economy: Cashing In," while couples in content creation take the stage for "Couples Who Content." Attendees can also witness Miami's top food personalities tackle fiery challenges in "In the Hot Seat with Tari Hot Sauce: 305 Edition" and cheer on their favorite creators in the highly anticipated "FoodieCon® Olympics."
FoodieCon® is more than just a social media showcase. It’s an opportunity to connect directly with the tastemakers shaping modern culinary culture. Interactive meet-and-greets, exclusive panels, and live demos offer fans behind-the-scenes access to the digital food world. Whether you're curious about the craft of viral videos or the future of food trends, this event has something to tantalize every palate.
“FoodieCon® embodies a dynamic intersection of food culture, technology, and social media. By fostering innovation and community, it promises to inspire participants and redefine their relationship with food in a modern context.”Lee Brian Schrager, SOBEWFF® Founder and Festival Director
As with all SOBEWFF® events, FoodieCon® proceeds directly benefit the Florida International University Chaplin School of Hospitality & Tourism Management, supporting students and future leaders in the culinary and hospitality industries. Since its inception, SOBEWFF® has raised more than $37 million for educational initiatives, making each ticket a contribution to a worthy cause.
This year's presenting sponsor, StarKist®, will highlight its signature Mashup Challenge, celebrating the versatility of its bold flavors. Joining StarKist® are a host of premium brands including HexClad Cookware, Jennifer’s Homemade, Acqua Panna and S. Pellegrino, and Southern Glazer’s Wine & Spirits. Together, these partners promise a curated experience that embodies luxury and innovation.
FoodieCon® tickets are priced at $100, including taxes and fees, and can be purchased at sobewff.org/foodiecon. With sellouts in previous years, early booking is highly recommended. The lineup of content creators and full schedule can be found on the website HERE.
This February, Miami’s digital food scene takes center stage. Join the conversation, savor the experiences, and discover why FoodieCon® is where food and followers unite to create culinary magic.